A reflective approach to campaign

A campaign to get people in Northumberland to reflect on what wildlife means to them has been launched.

Northumberland Wildlife Trust is launching its My Wild Life campaign to get people to think about how to make wildlife part of our everyday lives.

The trust is restoring wildlife and wild places in Northumberland, Newcastle and North Tyneside and why it has joined forces with the other 46 wildlife trust organisations around the UK to encourage people from all walks of life to share their own personal stories about what nature means to them.   

Sir David Attenborough is one of hundreds of people taking part so far, alongside students, nurses, families, volunteers, teachers and many others from across the UK.

From today his, and other stories, can be found at www.mywildlife.org.uk where people can add their own story and discover wild places near to them.

Everyone can share their stories of the wildlife and wild places which matter to them and why, using #MyWildLife on twitter, facebook and instagram.