Apprentice star Katie launches new campaign

Katie Bulmer-Cooke from The Apprentice launches 'Girls Get Fit' at Northumberland College, Ashington (left to right) student Jessica Butler, Katie Bulmer-Cooke and student Emily Runciman.'REF 1901159385
Katie Bulmer-Cooke from The Apprentice launches 'Girls Get Fit' at Northumberland College, Ashington (left to right) student Jessica Butler, Katie Bulmer-Cooke and student Emily Runciman.'REF 1901159385
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Fitness expert and The Apprentice candidate Katie Bulmer-Cooke has helped to launch a new campaign to encourage girls into sport.

Northumberland College’s ‘Girls Get Fit’ campaign is a two-year programme funded through an Active College Sport England National Lottery award, developed to give fitness opportunities for females studying at the facility.

Learners of any age studying any course at the college can get involved in a range of sport including football, swimming, zumba, running and spinning.

Katie, who has a background as a personal trainer and has marketed her own work-out programmes and DVDs, attended the event to speak to female students about her experiences.

She said: “This is a great project for the female students to get involved in physical activity that really engages them.

“Since being at school, taking part in fitness and exercise has given me more confidence and improved my self-esteem. This project is a fantastic opportunity for others to experience the same benefits.”

Marcus Clinton, principal at Northumberland College, said: “We recognise that the project will bring many benefits for our female students, helping them to develop key life skills through increased self-confidence and higher esteem.

“Involvement in sport also creates greater attentiveness in studies and all of these benefits will assist in the progression of learners to university and into employment.”