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Baker hoping to have the recipe for success

Keith Glenton (left) pictured with Oxford Innovation business coach Matt Hindhaugh. Picture by Simon Williams/Crest Photography.

Keith Glenton (left) pictured with Oxford Innovation business coach Matt Hindhaugh. Picture by Simon Williams/Crest Photography.

An Ashington baker is hoping he has the recipe for success after providing the filling to a gap in the market.

Glentons Bakery has started production of a gluten-free range at its unit in Morpeth whilst continuing to prepare other breads, cakes and pasteries in Ashington in order to meet growing demand and comply with strict food industry standards.

The move required an overhaul of Glentons’ operations plan and new ways of working for their 32 employees.

Owner Keith Glenton turned to the Business Northumberland High Growth Programme delivered by Oxford Innovation, the UK’s leading business coaching specialists for support.

Keith said: “There is far greater awareness now of food allergies and we were receiving daily enquiries from customers to all four of our shops for gluten-free products.

“However in order to comply with Food Standards Agency regulations on production we needed to review our ways of working and restructure the business accordingly.”

Keith, a former supermarket bakery manager who started his own business in 2006, believes demand for gluten free is one of the biggest changes the industry has seen in his 37 years in the trade.

“I want to ensure all of my customers have a wide choice of quality baked produce and that’s why we’ve taken the business in this new direction,” he said.

Oxford Innovation business coach Matt Hindhaugh, who worked alongside Keith and his team, said: “Glentons was already a well-established business with a loyal customer-base but Keith saw this opportunity in the market and he’s pursued it.

“The key was to establish an operating plan that would maintain quality standards while ensuring compliance with regulations.

“I’m certain Glentons is well placed for further growth by producing good quality food for all customers.”

The Business Northumberland High Growth Programme offers established and start-up businesses in the county free support in reaching their full growth potential.

It is jointly funded by Arch, The Northumberland Development Company, Northumberland County Council and the European Regional Development Fund (ERDF).

Anyone wishing to find out more about the Business Northumberland High Growth Programme should call (01670) 528403, email northumberland@oxin.co.uk or visit www.businessnorthumberland.co.uk

 

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