Business takes on new market

GEMS NE was originally set up by Christine Partington after she started buying second hand baby and toddler items f
GEMS NE was originally set up by Christine Partington after she started buying second hand baby and toddler items f

A Bedlington company has widened its horizons through working with UK Trade and Investment.

GEMS NE, a business selling baby and toddler pre-owned toys, is now looking into exporting its products into parts of eastern Europe thanks to the ‘Passport to Export’ and ‘Explore Export’ schemes.

Owner Christine Parlington said: “I signed up to Passport for Export just to see what opportunities there may be, and now we’re sourcing and exporting kids stuff to Lithuania.

“And after attending an Explore Export event where we met contacts and got specific market advice, we are now considering Poland, Latvia, Czech Republic, and Romania,” said Christine.

“If a small business like ours can export, there must be many, many more in the region that could too.”

The idea behind GEMS came after Christine started buying second hand baby and toddler items for her own grandchildren in 2012.

“I love a bargain and I love finding quality second hand items to ‘upcycle’ – restore, renovate and recycle – and then find them new homes,” she added.

Starting out in one business unit, Christine has now expanded into a second.

Jeff Sanders, UK Trade and Investment international trade adviser, said: “Eastern Europe is proving to be a very successful target market for GEMS NE – hopefully the first of many.”

Contact Christine on 07516 994294 if you have any baby or toddler toys, large or small, you wish to sell.