Cornish clothing and homeware brand Seasalt has chosen Morpeth’s Sanderson Arcade to host its most northerly stand-alone shop, creating ten jobs in the process.
The company, winner of the 2013 Drapers womenswear brand of the year award, was founded in 1981 and now has more than 30 shops across the UK.
Although the brand is available in stockists across the north of England, its new 1,754sq ft store in Morpeth will be its northernmost stand-alone store.
The Falmouth-based chain is currently transforming the former East unit at the arcade ready for a mid-February opening.
Seasalt co-founder Neil Chadwick said: “We’ve all worked incredibly hard to get to where we are, and we’re thrilled to be able to expand our business to another site further north for us.”
Sanderson Arcade Centre Manager Medi Parry added: “This is great news for the centre and for Morpeth.
“Seasalt is a fantastic and really sought-after British brand which will be a great addition to our existing retail line-up here in Morpeth.
“Our footfall for the last 12 months has increased by 7.7 per cent, which is testament to the great offer and range of seasonal events here at the arcade, which we are always working hard to deliver.
“Seasalt will be another great reason to come and visit Morpeth, and we’re looking forward to seeing the new store open to our customers next month.”
Dransfield Properties, the company that owns and manages Sanderson Arcade, is also at work on the new £7million town centre development set to transform Morpeth’s former Morrisons store into three new units housing Pets at Home, Next and Home Bargains.
For more information about Seasalt, visit www.seasaltcornwall.co.uk