Council join Facebook millions

SOCIAL networking is increasingly being used by Northumberland County Council to reach residents.

Following in the footsteps of the authority’s winter alerts service, it is hoped that residents will use a new Facebook page to find out about events happening in the county.

The page – now up and running at www.facebook.com/northumberlandevents – is currently being piloted by the council, allowing residents to sign up and be alerted about everything from the summer reading challenge at local libraries, to big events at National Trust attractions.

The authority already has several successful social networking profiles covering issues like school closures and emergency road closures which have attracted almost 11,000 followers.

Communications manager Ross Wigham said: “According to our research more than 52 per cent of people in Northumberland now use social media sites in their everyday lives, making it a powerful tool for keeping our residents informed.

“Sites like Facebook and twitter are growing all the time and are now delivering information to our residents in an accessible and convenient way.

“Keeping in touch with 300,000 residents is a real challenge because of the huge geographical area we cover and this is another way that people can access important local information.”