Northumberland was crowned the second best region to visit in the country at a prestigious travel awards ceremony.
At the British Travel Awards (BTA) in London, the county won the silver award in the Best UK Holiday County/ Destination category, sandwiched between the south-west duo of Cornwall in first and Devon in third.
British Travel Awards’ chief executive, Lorraine Barnes Burton, said: “It was another record-breaking year for British Travel Awards’ consumer voting, with more than one-and-a-quarter million votes cast to determine the winners of the 143 awards – no other awards programme in the UK comes near.
“All BTA winners are to be congratulated for getting the most votes in their categories, no mean feat as the voting public has become increasingly discerning and expects the best customer service.”
Northumberland and give the eventual gold award winner, Cornwall, a run for their money, beating other established holiday destinations such as Yorkshire and Cumbria in the process.
A voting campaign was launched to encourage people to vote for Northumberland called “Share the Northumberland Spirit”.