Double honour for landform

CIPR North East committee member Maxine Freer, Katie Perkin of The Banks Group, Julian Christopher of Footprint PR, and event host Gerry Jackson from BBC Look North.
CIPR North East committee member Maxine Freer, Katie Perkin of The Banks Group, Julian Christopher of Footprint PR, and event host Gerry Jackson from BBC Look North.

The world’s largest human landform has been doubly honoured at a prestigious awards ceremony.

The launch of Northumberlandia, near Cramlington, by the Banks Group and Footprint Public Relations, picked up two awards at the Chartered Institute of Public Relations’ annual North East PRide Awards.

The work done to publicise the project during its construction and in the build up to its official opening,won gold in the best use of media relations category.

And the launch event, which was based around an official opening ceremony carried out by The Princess Royal, won a silver award in the initiative’s best event category.

BBC1’s Breakfast programme broadcast live from Northumberlandia on the morning of the official opening, while earlier in the year, TV presenter Helen Skelton undertook some landscaping work on the landform on the BBC’s Countryfile show.

Katie Perkin, communications manager at the Banks Group, said: “Alongside showcasing Northumberlandia herself, all the media attention that the project received last year provided a fantastic platform for highlighting just how much north east England has to offer as a whole.

“The coverage received has generated a great deal of interest in visiting the Cramlington area.”