Driving on with green transport

Arriva launch their new electric buses at the Whitley Bay Playhouse with the help of pupils from the nearby Marine Park First School and electricity boffin 'Prof Joe Winterschladen' (front right).
Arriva launch their new electric buses at the Whitley Bay Playhouse with the help of pupils from the nearby Marine Park First School and electricity boffin 'Prof Joe Winterschladen' (front right).
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A bus company is driving forward with its plans to become more ‘green’.

Arriva North East has ten new hybrid electric buses which will be hitting the streets of Blyth as part of the 308 route to Newcastle.

The new buses were launched at a special event in nearby Whitley Bay by the company’s mad scientist Frankenbus, who was joined by local schoolchildren.

The vehicles are part of a £3m investment by Arriva, which has come about thanks to a successful bid to the government’s Green Bus Fund.

Nick Knox, area managing director for Arriva North East, said: “This investment is great news for our customers and we’e delighted to be investing in this 21st century technology.

“Hopefully it will also encourage more people to jump on board and make more journeys by bus.”

The company has advertised the change to more than 30,00 homes along the route of the 308, with households receiving a special ‘It’s alive, it’s electric’ wristband and money off vouchers.

The vehicles are partly powered by diesel and by their own self-generated electricity.