Firm branches out to help autism charity

Santa Claus and some of the stock at The Edelweiss Christmas Tree Company.

Santa Claus and some of the stock at The Edelweiss Christmas Tree Company.

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A Christmas tree supplier is launching another bumper sale – bringing festive cheer to a local charity.

The Edelweiss Christmas Tree Company, based in Double Row near Seaton Delaval, is taking delivery of more than 7,000 trees – and once again will donate a portion of all sales to the Daisy Chain Project to help autistic children.

Edelweiss boss Harry Laidler said: “Daisy Chain is a fantastic charity which offers help and support families affected by autism.

“We chose the charity last year and we’re hoping to bring more cheer to needy children again this year. As ever, the more trees we sell, the more we’ll be able to donate to the cause.”

Visitors will also be able to meet Santa in his grotto, and he will be there every weekend in the run-up to Christmas.

Harry added: “The demand for a real Christmas tree continues to grow.

“We’ve been selling Christmas trees for 16 years, and every year we’ve had to buy more and more in to satisfy demand, this year has proved no different.

“There has again been a mountain of inquiries from the public and we expect to sell in excess of 7,000 in the run-up to Christmas.”

Harry puts the increased demand down to a mix of popular fashion and a return to traditional values.

“There’s something special about going out and choosing your perfect Christmas tree,” said Harry. “Modern families are very discerning, and are looking for a tree that best suits their home.

“There was a time when they’d settle for a simple Norway Spruce. Now they want a greater choice, which is why we’re bringing in a wide variety of trees from the Fraser Fir to the Lodge-pole Pine.

“They not only look great but they smell fantastic too. And this year we’ve also got a bigger range of Christmas tree stands, to suit every tree size and every home.

“Buying a Christmas tree is an event, which is why at the weekends we’ve put on a free grotto featuring Santa giving out gifts as well as complimentary vegetable soup, mulled wine and mince pies for the parents.”