Firm looks to Germany for further expansion

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An award-winning company based in south east Northumberland has unveiled plans to build on its global success.

The All-in-One Company, which helped create the onesie fashion craze, already has customers all over the world, and has generated interest from most countries and territories on the planet and has sold in well over 100 of them, including Afghanistan and Andorra.

Now, with the help of Northumberland Business Service Ltd (NBSL), it is creating a German version of its website.

Company founder Kate Dawson said: “Germany’s our fourth biggest market – behind the UK, Australia and the United States – so it makes sense to launch our first non-English language website there.”

As well as support from NBSL the company, based in Ashington in Northumberland, has been advised by the UK Trade & Investment (UKTI) on how to develop its business overseas.

“Over the past few decades the UK’s fashion industry has suffered a devastating decline because of cheap, and in many cases, low quality imports,” said Kate.

“We’re doing our best to turn that around by producing a high quality product, made by hand here and - because our customers design and buy through our website – available to anybody anywhere in the world.”

Those customers can now choose from an even bigger range after company unveiled the Suitsie – aimed at people who work from home.