Schools across Northumberland are being offered a free animated film that carries a serious road safety message.
County councillor Ian Swithenbank attended Seaton Sluice First School to launch the Go Smarter Northumberland film.
The organisation is a sustainable travel initiative that encourages pupils and staff to consider more sustainable modes of transport as an alternative to the car.
The focus behind the two ten-second awareness animations highlight to parents and carers the dangers of inconsiderate parking and vehicles speeding in the vicinity of school buildings, with the aim of attracting interest from the 160 primary, first and middle schools across Northumberland.
Gill Love, headteacher of Seaton Sluice First School, said: “The new animations will be a great way to inform parents and visitors to the school; and even provide content for our pupils to create questions for their peers.”
Coun Ian Swithenbank, said: “The issue of keeping young people safe is paramount, and the clever use of animation means that vital information can be creatively communicated in a short space of time.
“Go Smarter Northumberland does a wonderful job in coming up with new ways of promoting sustainable travel and issues of safety. We hope that schools in Northumberland grab this opportunity with both hands and show the animations for all to see.
“The council’s School Travel Plan team works closely with schools across the county to promote sustainable travel and also reduce car use.
“This in turn, encourages parents and pupils to leave their cars at home and travel more actively to school - giving many benefits including increasing the amount of exercise our children get, reducing traffic and improving air quality in towns.”
Motorists are also reminded that if they use ‘School Keep Clear’ markings to park or drop off - they can be issued with a fixed penalty notice of £70; and inconsiderate parking near to school buildings is a hazard for pedestrians and other road users.
If teachers from schools across Northumberland are interested in gaining copies of the animation, all they need to do is firstname.lastname@example.org or call the Go Smarter Northumberland team on (01670) 624117.