The world’s largest human landform has been doubly honoured at a prestigious awards ceremony.
The launch of Northumberlandia, near Cramlington, by regional property and energy company Banks Group and Footprint Public Relations, picked up two awards at the Chartered Institute of Public Relations’ annual North East PRide Awards.
The work done to publicise the project during its construction and in the build up to its official opening in September last year, was chosen as the gold award winner in the awards’ best use of media relations category.
And the launch event organised by Banks and The Blagdon Estate for Northumberlandia, which was based around an official opening ceremony carried out by The Princess Royal, won a silver award in the initiative’s best event category.
The CIPR PRide Awards, which celebrated its tenth anniversary this year,are designed to recognise excellence in PR and communications across the country.
BBC1’s flagship Breakfast programme broadcast live from Northumberlandia on the morning of the official opening, while earlier in the year, TV presenter Helen Skelton undertook some landscaping work on the landform as part of a feature broadcast on the BBC’s Countryfile show.
Katie Perkin, communications manager at The Banks Group, said: “Alongside showcasing Northumberlandia herself, all the media attention that the project received last year provided a fantastic platform for highlighting just how much north east England has to offer as a whole.
“The coverage recevied has generated a great deal of interest in visiting the Cramlington area from people both across the region and further afield.”