A Cramlington man who is one of Europe’s most sought after business minds is set to launch his first book.
Michael Smith said he is unveiling a unique approach to achieving success in business and personal relationships in his book titled GO NAKED.
The philosophy, approach and ideas development have been drawn over his own experience and career, which saw him appointed as European sales director for a multi-national medical devices company when he was 30.
Now the married father-of-two has taken time away from his corporate career to build his own businesses and spread his message.
The former Cramlington High School pupil attributes his success in business to adopting seven principles which call for the need to strip away much of the conventional wisdom and often learned behaviour.
Michael, 33, said: “GO NAKED will show you how to step away from the crowd, be more successful and create better, longer lasting relationships in business.
“I’ve developed these seven principles through trial, error and my own experience in life and business.
“The book is a vehicle to help spread these messages to budding entrepreneurs or people in corporate roles, to offer ideas and guidance to those who want to know how to step away from the crowd and be more successful in selling by being more of their authentic selves.”
GO NAKED is available to buy in paperback, or in Kindle Edition.