Businesses in south east Northumberland are set to become more dementia-friendly following a commitment from major enterprises in an Alzheimer’s Society initiative.
Staff at Argos stores, as well as branches of Homebase, Lloyds Banking Group and Marks & Spencer, have pledged to become ‘Dementia Friends’, meaning they will learn about the steps they can take to make a difference to people living with the condition in their community.
An Alzheimer’s Society study found one in four people with dementia have given up shopping since being diagnosed, even though the majority feel it’s the most common activity that enables them to feel part of their community.
Alzheimer’s Society regional operations manager for the nNorth east, Hazel Cuthbertson, said: ‘Many people with dementia tell us that shopping and visiting their local high street can be stressful, but this announcement brings us a step closer to becoming a dementia-friendly society.
“We are now calling on other businesses to follow the lead of Marks & Spencer, Homebase and Argos.
Employers interested in offering Dementia Friends sessions can visit www.dementiafriends.org.uk