Budding entrepreneurs at a middle school presented ground-breaking and innovative ideas to a panel of seasoned business experts.
Twelve teams at Newminster Middle School in Morpeth took turns to put forward their ideas in front of their fellow pupils and teachers.
The Year 7 ICT pupils were guided by their teacher, Rachel Bowler, to formulate a business plan and create a website and pitch to promote this new business.
And the stakes were high as the teams were competing to win the chance to have their website hosted for 12 months, iTunes vouchers for all team members and a trophy.
The judging panel, which consisted of Ian McAllister, of design and marketing gaency Lazy Grace, Jill Fenwick, of The Sewing Box in Morpeth, and Jacqueline Brewster of Miracle Aloe Vera, were judging on strict criteria – innovation, real world application and website design.
Mr McAllister said “Considering the students are all aged 11 and 12 and have no real world business experience, some of the pitches we saw were better than the graduates we see coming into the office wanting to start their own business.”
The winning team was Care Home Entertainment, who are hoping to provide entertainment services to elderly residents in the form of drama, dance and music.
Mrs Bowler said “It was amazing to see the ideas and the creativity that the students had.
“Care Home Entertainment will be run as a social enterprise and not for profit and we can really see it flourishing in a real world setting.”
It is hoped the event will be developed in more schools. Any teachers interested can contact Ian McAllister at firstname.lastname@example.org