A dog lover from the county has set up an online business selling doggy treats.
Zara Moustapha, from Cramlington, launched Happy Hound Box – www.happyhoundbox.co.uk – which gives pet owners a monthly box of goodies, with help from the start-up programme Ready for Business.
The subscription-based service allows dog owners to spoil their best friends with high end treats and hygiene products.
Zara said: “I found there was a gap in the UK market for an online subscription service that would provide healthy treats and toys to dog owners.”
Zara began trading at Crufts 2014 where it was the only pre-start business that was allowed to exhibit.
Bill Hartshorne, business advisor at TEDCO, said: “It was a huge coup for Zara to launch her business at Crufts this year and since then I’m delighted to say that demand has increased rapidly.”
And five per cent of the proceeds from each box goes to The Guide Dogs for the Blind Association.