New look and new faces at PR firm

The Fusion PR team. From left, Paula Sainthouse, Joanne Hunter, Amy Maughan, Leanne Tonks and John McCabe.
The Fusion PR team. From left, Paula Sainthouse, Joanne Hunter, Amy Maughan, Leanne Tonks and John McCabe.

A Blyth-based public relations firm has marked its fourth anniversary and a period of growth by refreshing its brand – including a new name, logo and website.

Round Table Solutions has been rebranded as Fusion PR (UK) Limited.

It has also created two new jobs, appointing Amy Maughan as senior account director and Paula Sainthouse as account executive.

Managing director, John McCabe, who established the business in May 2013, said: “Since the turn of the year, we’ve gone through a period of significant growth thanks to some fantastic new business wins from clients as diverse as AkzoNobel, North Sea Link and Whitehouse Farm.

“This has enabled us to create two new jobs, taking our full-time headcount to five, and we expect to be hiring again later this summer.

“The new brand is intended to reflect this growth, saying more about what we do and how we do it. Our integrated approach to public relations is simple, yet incredibly effective.

“Each member of our team is an expert in their own specific area of communications, which means that our clients get the very best of all worlds – brought together in a single, integrated strategy.

“It is this combination of expertise, together with outstanding client relationships and our wide network of contacts, that defines Fusion PR and the way we work.”

The creative work behind the rebranding of the firm, including website build and logo design, was done by Newcastle-based Retox Digital.