Students crowned business champs

The winning team from Cramlington Learning Village collect the trophy from Leendert den Hollander, CEO of Coca-Cola Enterprises, and Joanne Denney-Finch, CEO of IDG.
The winning team from Cramlington Learning Village collect the trophy from Leendert den Hollander, CEO of Coca-Cola Enterprises, and Joanne Denney-Finch, CEO of IDG.
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Students have been crowned the champions of a national enterprise competition.

The team from Cramlington Learning Village beat off 10 other schools from all over the country to take victory in the grand final of of Coca-Cola Enterprises’ Real Business Challenge.

The annual competition challenged teams to design a litter awareness campaign.

The final was split across two days, with students first attending a Parliamentary reception at the House of Commons, where they showcased their campaigns to MPs.

On the second day, they had to design a product made mainly from recycled materials. This included developing a business plan on how to take it to market, developing a brand campaign to communicate its sustainability credentials as well as retail programme for securing in-store visibility. They then presented their ideas to a panel of experts.

The Cramlington team won a 3D printer for the school. All of the teams that took part in the final will also see their litter campaign poster designs developed and displayed at bus stops local to their school later in the year.

Teacher Craig Baxter said: “Despite being a small group, our students have shown incredible resilience faced with a very challenging task today. They carried out all elements to a very high standard, allowing them to work on key skills such as communication and teamwork. I speak for the whole school when I say we are so proud of the team’s achievement and the creativity they have shown throughout the whole experience.”