Football fanatical staff from Wilko stores around the region helped raise £1,665 for the Great North Air Ambulance Service with a sponsored five-a-side football tournament.
The event features teams from the stores in Cramlington, North Shields, Killingworth, Newcastle, Byker, Washington, Gateshead and Driffield.
And it was the Gateshead and Driffield stores who competed in the final, with the former taking the honours with a 4-2 win.
Steven Peirson, assistant store manager at the North Shields store and organiser of the event, said: “There’s so many people working for Wilko who love a good kick-about so we thought we should use our hobby to do some good for the wider community.
“The amount raised has really overwhelmed us and we’d like to thank every single team member and customer who’s donated towards this total. Plans are already in place to arrange our fifth tournament for next year.”