The group running Northumberland’s Doxford Hall and Eshott Hall luxury hotels has rebranded itself as the Robert Parker Collection, named after its co-owner. The 72-year-old said: “The idea behind the branding of the hotels as the Robert Parker Collection is to showcase the exceptional quality of the properties we have.”
“Each individual property is totally unique, and each retains its own individuality. However, from a customer point of view, the Robert Parker Collection brand is to become synonymous with the highest levels of customer service, food and accommodation.”
Besides Doxford Hall, south of Chathill, and Eshott Hall, west of Red Row, the collection includes Guyzance Hall, north of Acklington.
The other three hotels making up the collection are Edinburgh’s Dalhousie Castle, Ednam House in Kelso in the Scottish Borders, and the Wordsworth Hotel at Grasmere in Cumbria.
Owned by Mr Parker and wife Gina, 70, of Oswestry in Shropshire, the newly-rebranded group was launched in 2008 with the purchase of Guyzance Hall.
Its two other Northumbrian properties, Doxford Hall and Eshott Hall, were added in 2010, and Dalhousie Castle followed in 2012.
Ednam House was bought in 2014, and the Wordsworth Hotel became the latest addition to the group this year.
Between them, the six hotels can muster 170 bedrooms, 23 AA stars for accommodation, five restaurants, eight AA rosettes for dining, three swimming pools, 11 spa treatment rooms, 435 acres of land and 200 members of staff.
Philippe Wavrin is executive head chef for all six.
Mr Parker, estimated to be worth £24m, making him Britain’s richest vicar, added: “As a luxury collection, the Robert Parker Collection really fills a gap in the hotel market place within the geographical areas in which we currently operate.
“Looking forward, our aim is to expand the portfolio, while further developing the brand values at each of the properties.
“This is integral to our ongoing success, and each of the hotels is expected to retain its own distinctive take, in developing their quality dining experiences, offering a great night’s sleep or providing great places to do business.”
For details, visit www.robertparkercollection.co.uk