More than 1,000 customers rushed to bag a bargain after a derelict department store was transformed into Poundworld.
The national retailer has taken over the former Co-op premises in Westgate House, Blyth, creating 30 new jobs.
Queues of shoppers waited eagerly to be among the first to sample the store as it was officially opened by Blyth Mayor Margaret Parker on Thursday.
As part of the opening celebrations youngsters were treated to face-painting, and store mascot Percy The Pound made an appearance.
Area manager Adrian McCoy said: “We’re ecstatic with the positive response we’ve received from the residents in the local community.
“It’s clear Blyth shoppers love to get their hands on great value and we’d like to thank everyone that has visited us so far.
It’s great news that another top high street name has decided to open in Blyth.Grant Davey, Northumberland County Council leader.
“Best-sellers have included our Minions stationery range, Johnson’s Baby Wipes and Heinz beans.”
Family business Poundworld started as a market stall in 1974 and has grown to have 290 stores across the UK, selling more than 5,000 products, from groceries and cleaning fluids to health and beauty items and DIY goods.
Northumberland County Council leader Grant Davey welcomed the retailer to the town.
He said: “We’re committed to investing in the future of all market towns in Northumberland and it’s great news that another top high street name has decided to open in Blyth, bringing much-needed jobs and a boost to the local economy.”