Campaign aims to help stop smoking

A campaign is re-starting to help smokers give up the habit.

Fresh has re-launched the ‘Don’t be the 1’ campaign after new figures show seven out of ten north east smokers admit their family worry about losing them early to smoking and wish they would quit.

Latest mortality figures show that 5,600 north east smokers aged over-35 die every year from a smoking-related disease – with 624 in Northumberland.

Ahead of the ‘Don’t be the 1’ TV advert hitting our screens, Fresh is urging the north east’s 460,000 smokers to quit and be around longer for their loved-ones.

Ailsa Rutter, director of Fresh, said: “It’s not really surprising to find that an increasing number of smokers in our region are being told by a friend or relative that they worry about what smoking is doing to their health and that they wish they’d stop.

“With more than 5,500 people dying every year from a host of smoking-related diseases, there are still too many families, including young children, who are having to come to terms with losing someone they love to an addictive product.

“Quitting might not always be easy – but if you stop now you lower your risk of dying early at any age.

“This is why we are encouraging everyone who smokes to make a real effort to quit before it’s too late.”

Anyone who would like to quit smoking can find details about local stop smoking service support and links to free online quitting tools at