Centre gets design team for creativity

A BLYTH shopping centre has signed a three-year deal with a design company.

Harrogate-based full service agency Raw Creative Ltd has won a competitive four-way pitch to supply PR and design services to the Keel Row shopping centre.

The deal will see Raw Creative manage public relations, events, media relations, design, branding, signage and all other creative aspects for the centre.

Keel Row currently has provision for 18 tenants with high-street brands including Dorothy Perkins, New Look, Superdrug and WH Smith already in situ.

Centre manager Callum Reid said: “With Raw Creative on board I am incredibly excited about the future of Keel Row.

“The centre is very much the lynchpin of the local community – as well as providing employment, and we have a fantastic retail offering for shoppers and I look forward to the centre further cementing its role within Blyth and the surrounding area.”

Raw Creative’s managing director Kirstyn Pollard said: “We are thrilled to be working with Keel Row in this three-year deal – the longevity of the partnership will allow us to radically develop the centre’s brand and profile within Northumberland.

“Callum is passionate about leveraging Keel Row’s positioning within the region and we can’t wait to start work.”