Shoppers are being urged to dig deep to help a charity.
Sainsbury’s Cramlington has launched a fundraising partnership with Jessica’s Sarcoma Awareness, after selecting the group as it’s charity of the year.
The Cramlington-based charity was chosen by customers at the beginning of July and the charity will now receive a year’s worth of support through fundraising and awareness from the store.
Representatives from the charity joined Sainsbury’s colleagues last weekend to kick start the fundraising with bag packs, bucket collections, tombola, raffle, guess the name of the teddy bear and a bingo night.
Julie and Trever, Jessica’s parents, said: “Sainsbury’s Local Charity of the Year scheme has made a real difference to many charities over the last few years and we’re delighted to have been selected.
“We’re really looking forward to getting started and raising awareness of our cause as well as raising vital funds to continue our work in the community.”
Jen Weston, store manager, added: “We’re really looking forward to working with Jessica’s sarcoma awareness over the next year and the team have some great ideas for fundraising.
“We hope our support will make a real difference to the charity, and customers enjoy the variety of activities we are planning.”
“Over the first weekend we raised over £1,600.”
Jessica Robson was 18-years-old when she lost a three-and-a-half year battle with cancer in May 2014.
The Local Charity scheme is now in its seventh year and has raised more than £7m to support local charities since 2009.