Cleaning up with design

An Ashington design agency is hoping to clean up by re-igniting people's love affair with soap.

Monday, 15th October 2018, 2:51 pm
Updated Monday, 15th October 2018, 2:53 pm
The nuddy packaging created by design agency stop.

Creative agency stop. has worked on a branding and packaging project for soap brand nuddy.

One of the most common misconceptions around soap is that it is a haven for bacteria and other unclean material, or that a bar of soap is for older people.

stop. aimed to create a brand to make soap cool again, while highlighting the benefit of it being natural soap, and it used the name nuddy to be a little bit cheeky.

It came up with the tagline ‘Pure Soap For Filthy People, and designed the packaging using tongue-in-cheek puns. For more about the campaign visit or buy the products from