Cleaning up with design

The nuddy packaging created by design agency stop.
The nuddy packaging created by design agency stop.

An Ashington design agency is hoping to clean up by re-igniting people’s love affair with soap.

Creative agency stop. has worked on a branding and packaging project for soap brand nuddy.

One of the most common misconceptions around soap is that it is a haven for bacteria and other unclean material, or that a bar of soap is for older people.

stop. aimed to create a brand to make soap cool again, while highlighting the benefit of it being natural soap, and it used the name nuddy to be a little bit cheeky.

It came up with the tagline ‘Pure Soap For Filthy People, and designed the packaging using tongue-in-cheek puns. For more about the campaign visit www.startwithstop.co.uk or buy the products from www.nuddy.co.uk