A high street sports shop has been criticised for illegally posting adverts in a town centre.
Shoppers in Ashington were shocked to see signs promoting a sale at Sports Director attached to lampposts across the town.
Officials at Northumberland County Council were also made aware of the issue, and have now asked the company, created by Newcastle United owner Mike Ashley, to remove them from, as no permission had been given.
A spokesperson for Northumberland County Council said: “Given that the signs are advertising a sale, its suggests they won’t be around for very long.
“However, where this sign is located and what it is advertising does not fall into any of the deemed consents allowed.
“It will be passed on to our planning enforcement team to contact Sports Direct and ask them to remove the signs and/or invite them to submit an application form for advertisement consent for the council to consider.”
Despite a request, no one from Sports Direct commented on the flyposting.