Entrepreneurs go potty for products

Lyn Horton, Lorna Watkinson and students.h
Lyn Horton, Lorna Watkinson and students.h

A thriving Northumberland business has found a new niche helping young entrepreneurs to develop their marketing strategy and products.

Lorna Watkinson who runs her unique business, Rainbow Pottery Painting from her home in Warkworth, has teamed up with Bedlington charity Leading Link to deliver enterprise workshops to junior schools in the county.

Lorna, a former advertising executive, is using her skills with pottery painting coupled with a unique creative concept to help the children identify a product that they can make and subsequently sell at a local market.

Her business visioning workshops have been specially adapted to fit in with lessons at St Roberts First School in Morpeth.

The pottery painting sessions help the children to keep their vision for their business idea in sight and remember what they’re working towards.

During the workshops they draw their designs on to a tile or a mug, which Lorna fires-up in the kiln to provide them with permanent visual reminders.

Lyn Horton from Leading Link said: “These are the entrepreneurs of the future and at such a young age they are already discussing ways to market their products and services to a wider audience than Morpeth weekly market. Lorna really has a way with the children that grabs their attention and captures their enthusiasm.”

The children will visit Morpeth Market soon to get more ideas about promoting their products before taking over a stall themselves.