A NEW partnership will be developed in Northumberland to promote unique attractions and spectacular landscapes.
The project has seen Northumberland Tourism appoint five directors.
They will help put the county on the map and attract a national and international audience.
The five are Sarah Green, Kari Owers, Ben Quigley, Stuart Birkett and Peter McIntyre.
Sarah Green, director of CBI North East, is founder of Future Leaders programme and launched the Great North Revolution, a celebration of the north east’s world-leading potential.
Kari Owers is chief executive of PR agency OPR and Susan Dobson Award winner at the 2012 North East Woman Entrepreneur of the Year Awards.
Ben Quigley, chief executive at award-winning marketing agency Different, is an on and offline communications expert for clients including the Civil Aviation Authority and L’Oreal.
He led the team that developed the ‘Passionate People, Passionate Places’ north east promotional campaign.
Stuart Birkett is a regional managing director for Johnson Press, publishers of the News Post Leader, Morpeth Herald, Northumberland Gazette and Berwick Advertiser, and a Deputy Lieutenant of Northumberland.
Peter McIntyre heads the county’s regional development company, Arch, which aims to promote enterprise and support business growth in Northumberland.
Kate Priestley, chairman of Northumberland Tourism, said: “We are delighted to welcome Kari, Sarah, Ben, Stuart and Peter to the Northumberland Tourism Board.
This is a unique opportunity for them to make a real difference.
“We are extremely ambitious for Northumberland and believe that we have appointed great people who will ensure the partnership can drive substantial increases in visitor spend and economic growth.”