Northumberland is one of the best places in the country for breastfeeding mums, according to Unicef.
The county has been accredited as baby-friendly by the children’s charity.
The full accreditation, only given to four counties in England, has been awarded collectively to health visitors, community midwives, GP practices, nursery nurses and Sure Start centre staff across Northumberland.
Certificates marking the health staff’s achievement were handed out at a conference on breastfeeding held at Kirkley Hall, near Ponteland, attended by more than 150 delegates.
Infant feeding co-ordinators Debbie Wade, Carolynn Reavley and Gill Patterson, along with children’s centre manager Jan Casson, were among those presented with certificates by Unicef officer Janette Westman.
Speakers invited along included Helen Ball, Kirsten Unvas Moberg and Anne Lawson.
The baby-friendly initiative was set up in 1992 by Unicef and the World Health Organisation to improve the care provided for mothers and babies worldwide.
Northumberland County Council’s executive member for children and young people, Lesley Rickerby, of South Blyth, said: “This is such a great achievement for everyone who has made this award a reality.
“Mothers from all over the county have received tremendous support from health professionals and children’s centres.”