Iced drinks company looking to build on its success

A leading drinks company is looking to increase output by five-fold as part of a major refurbishment.

Friday, 26th May 2017, 2:00 pm
Updated Sunday, 4th June 2017, 7:52 pm
Paul Goldfinch, chairman of Polar Krush, looks forward to an exciting year ahead.

Iced drinks company Polar Krush has seen an unprecedented growth in the last 12 months.

It has led to the Ashington-based company preparing for a full factory refit, recruitment drive and variety of new product launches, including a sugar free option, to help increase their output by 500 per cent.

The new factory will be unveiled in June and will also welcome local school groups behind the scenes with the aim of helping local children to understand better how a large business works in a fun and engaging way.

Polar Krush founder Paul Goldfinch said: “This is a really exciting time for the team at Polar Krush.

“Over the next 12 months, we will be creating more jobs, investing in the wealth of local talent and expertise as well as developing our national and international brand, which already has a loyal cult following.”

Polar Krush creates its bold, eye-catching drinks range using natural colours and flavours.

Paul added: “We have been supplying iced drinks in the UK for almost 20 years and we have always prided ourselves on creating a range that is made with natural flavours and natural colours, offering customers a refreshing experience with none of the nasties. Our products have always added a burst of colour to family outings and this year we are pleased even more people can enjoy our tasty range.”

In 2016 ,Polar Krush saw an 62 per cent increase in sales in the UK alone.

Already a familiar brand in Europe, Polar Krush have also set their sights further afield with plans to expand into the Middle East within the next 12 months.