Samaritans in Ashington are spreading the word that it’s okay to talk to try to reduce deaths by suicide.
The branch is joining in a national initiative with Andy’s Man Club to encourage people to reach out for help when they feel overwhelmed.
The campaign is particularly targeting men, who are three times more likely to take their own lives than women. In the UK suicide is the biggest killer of men under 50.
Halifax rugby player Luke Ambler, who lost his brother-in-law to suicide earlier this year, set up the campaign, and the #ITSOKAYTOTALK message has reached millions globally in a social media drive by TV stars, sportsmen, comedians and other celebrities.
Samaritans volunteers are continuing to promote the message in the community.
Director Sue Towers said: “The success of #ITSOKAYTOTALK online shows that suicide affects everybody. Suicide prevention is everyone’s business.
“We need to make it easier for people to recognise when they need to get help and to understand the kind of support that is available.
“As Samaritans, we’re there in complete confidence for anyone who needs to talk through difficult thoughts or feelings in their own time, and in their own way.”
To contact the Samaritans call free on 116123, email firstname.lastname@example.org or visit www.samaritans.org