Northumberland County Council has reiterated its commitment to keeping the county green and clean.
And as well as its continuing enforcement, engagement and education efforts to change people’s behaviour and improve the environment, a big clear up project will take place next month.
The comprehensive litter pick will be carried out along the A189 spine road to clear rubbish from the roadsides ahead of the summer season.
Some preliminary work has already been done in lay-bys, resulting in staff removing 44 tyres and 1.3 tonnes of general waste.
Last year saw a record number of people in Northumberland being prosecuted and fined for littering and dog fouling.
Coun Ian Swithenbank, cabinet member for local services, said: “We want the county to be looking its best and we will be doing all we can to try and ensure it stays clean and tidy.
“Enforcement plays an important role, but we are also committed to continuing to educate people about littering and carrying out clear-ups in our towns and on our roads.”
You can report dog fouling, littering from vehicles or fly tipping by calling 0345 6006400 or online at www.northumberland.gov.uk