TELEVISION viewers are being urged to show their support to Text Santa this Friday and help a local charity at the same time,
Age UK has been chosen by ITV as one of the six charities that will benefit from the Christmas push aired on Friday 21st December.
And the team in Northumberland is urging the local community to get texting.
In a bid to start the fundraising early, Hazel Webb and Marni Williams from Age UK Northumberland, joined a number of volunteers and spent the day in Asda’s stores in Ashington and Blyth, packing bags for busy shoppers.
Asda kick-started the Text Santa campaign with the ‘Biggest Charity Bag Pack’ earlier this month.
Hazel said: “The response from the shoppers was amazing and was a great start to see the region help ITV reach the £1m target for us.
“The next step is for us to encourage everyone to watch and donate on Friday.
“All the funds we receive will be for people in your area and there is no better time than Christmas to think of those less fortunate than yourself, so come on, tune in and dig deep.”
Ninety percent of the funds raised go to services and projects that tackle loneliness and isolation amongst older people in the UK.
The aim to is raise £1m, which Age UK will share with five other charities.
Age UK Northumberland aims to improve later life for everyone over 50 through a huge range of information and advice, services, campaigns, products, training and research.
Acting CEO Katherine Shearer said: “As a charity we need as much support as possible and for Text Santa to have chosen us is just excellent.
“People aged 50 and over across the region benefit from our help, services and care every single day of the year.
“This is a perfect way to make sure the funds you donate go back into your own community so we are hoping that everyone will give as much or as little as they can spare – every penny adds up and will be put to good use.”
Text Santa is on ITV1 on Friday December 21 at 8pm