Slow Shopping across building society’s whole branch network
Following a successful pilot, the region’s largest building society is expanding Slow Shopping across its entire branch network.
Newcastle Building Society is supporting the initiative, which was started by Gosforth resident Katherine Vero following her mother’s dementia diagnosis, by making the experience available in its 29 branches across the North East, Cumbria and North Yorkshire – including Ashington and Cramlington.
Slow Shopping particularly caters for those who live with visible, invisible, intellectual or cognitive disability.
As part of the initiative, retailers dedicate times when shopping can be more relaxed, where more trained staff can be available and there are more opportunities to sit down.
The days and times will be promoted within each branch.
Andrew Haigh, chief executive of Newcastle Building Society, said: “This is a fantastic initiative and we’re proud to be playing a full and active role in supporting it throughout the region at each of our branches.
“Katherine has trained all of our branch managers across our network.”
Slow Shopping will take place at the Ashington branch on Thursdays between 9am and 11am and the Cramlington branch on Wednesdays between 3pm and 5pm.
During these periods, branches will not play music, lights will be dimmed and society colleag-ues will focus on providing a special experience supportive to the particular needs.