Spartans net increased sponsorship deal to help during pandemic

One of Northumberland’s most famous non-league football club’s has netted support to help it through the coronavirus pandemic.

Friday, 17th July 2020, 10:00 am
Andrew Skelton, SOS Group Director; Tony Platten, Blyth Spartans chairman; and John Behan, SOS Group Director.

Blyth Spartans AFC, who play in the National League North, saw its games suspended in March because of the Covid-19 pandemic and then voted to formally end the season in April.

Lack of matchday income and the necessary safety changes caused by coronavirus have placed additional financial pressures on all non-league teams.

Now technology company SOS Group has not only renewed its support as the club’s sleeve sponsor, it has also increased its pitch-side advertising and will be supplying a photocopier and laser printer to assist with retail operations and match day administration.

John Behan, director at SOS Group, said: “We were proud to be sleeve sponsors of this famous football club last season, and we know how tough things are as a result of the pandemic, so renewing our support was very important to us.

“This is an incredibly challenging time for all businesses. And for football clubs, the premature end of the season was disappointing for fans and players and an awful blow financially.

“Commercial support from committed local businesses and the magnificent loyalty of fans will help secure the future of Blyth Spartans and we’re proud to play our part.”

Blyth Spartans and its Supporters Club recently launched a Future Fund to try and counter the impact of Covid-19.

The fund will help ensure the survival of the club and will support manager, Michael Nelson, in his efforts to build a squad for the new National League North season.

Tony Platten, Chairman of Blyth Spartans AFC, said: "At the moment, our supporters can’t cheer the team on the pitch, but they are certainly doing their best to help the club away from it.

“We’re grateful to SOS Group for renewing their support for Blyth Spartans at this crucial time and it’s great to build on our already successful relationship.

“We thank SOS Group for their generous support for Blyth Spartans and also recognise their wider contribution to our local communities.”