Polar Krush helps the environment

Polar Krush sales director Michael Reid with Hudson the Bear.
Polar Krush sales director Michael Reid with Hudson the Bear.

Iced drinks manufacturer, Polar Krush, has announced plans to help freeze the increasing levels of plastic around the world.

The Ashington-based firm is introducing recyclable cartons and collapsible bags in place of old fashioned plastic bottles to deliver the brand’s unique sugar-free concentrate to its clients across the globe.

The Polar Krush drink is delivered to suppliers as a concentrate, meaning six litres of finished product can be produced for every one litre shipped, minimising packaging waste further.

Paul Goldfinch, managing director at Polar Krush, said: “Our customers are predominantly children and families and as a company we care about protecting the world that they are inheriting.”

Environmental sustainability has always been high on the firm’s agenda.

The company has championed multi-use ‘Paw’ cups across its domestic and international territories, allowing families to refill rather than use single-use plastic cups.

It is also evaluating alternative materials for straws.

The crackdown on plastic straws has had global backing after research showed it takes 500 years for a single plastic straw to biodegrade.

Alongside helping customers to make more environmentally-conscious decisions, Polar Krush has committed to reducing the amount of plastic being used during distribution from its factory.

The manufacturer recently invested almost £2million in plant automation. That aims to increase efficiencies and support growth and included the installation of 212 solar panels on the factory roof.

Mr Goldfinch said: “2018 is our 20th year and the core characteristics of our brand; “natural”, “packed with flavour”, “healthy” have remained at the heart of everything that we do throughout.

“In 2017 we introduced the world’s first sugar free iced drink, made using Stevia leaf to act as a natural sweetener, as a direct response to the rising obesity crisis and we want to continue to put our customers first with our increased environmental initiatives.

“With plastic use being a global issue, the use of reusable Paw cups will help us to limit our environmental impact and we are testing customer demand for recyclable PLA cups, giving a helping paw to our mascot Hudson the polar bear and his family in the artic too!”

The factory is operated using energy efficient machinery, and customer machines include auto timer modes to reduce energy usage at night, double glazed bowls for temperature stability and auto fill mechanisms to maximise optimum temperature and reduce waste. All of the office based company vehicles are hybrid, with six electric charging points available on site.