Safety firm backs birth campaign

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A medical technology specialist has this week shown its support for a premature birth campaign.

Dräger, whose UK safety headquarters is based in Blyth, is helping raise greater awareness of the serious issues preterm babies face as part of this year’s World Prematurity Day.

Dräger is already working to raise awareness through website BabyFirst, which was launched in conjunction with the NICUniversity. is an online resource which supports clinicians and parents of premature or sick infants with practical information, making it easier to guide their baby in its early stage of life.

Luke Bourdillon, sales and marketing manager for Neonatal Care at Dräger Medical UK, said: “Premature birth is something which concerns every expectant mother and it’s vital that relevant and useful information is made easily available to parents so they know more about the issue.

“At Dräger, we develop a range of medical equipment to support premature babies such as incubators, neonatal ventilation, monitoring and jaundice management which support newborns in the early stages of life.

“We also understand the importance of education around premature birth and what this means both for the child and its parents and caregivers.

“We are proud to support World Prematurity Day again this year in a bid to continue in our work to raise awareness of prematurity and how it can be managed.”

To find out more information related to neonatal care, visit