A SHOPPING centre currently undergoing a multi-million pound refurbishment has a new slogan – thanks to a local resident.
Retired army serviceman John Knowles, from Seaton Delaval, has been named the winner of a slogan competition to best sum up Manor Walks Shopping Centre in Cramlington.
As part of Manor Walks’ investment and improvement programme bosses at the centre’s property developer Hammerson asked local people to give their say as to what they think the new strapline should be to accompany its new logo design, which features three hearts.
The 69-year-old’s ‘At the heart of our community’ slogan was judged the best entry.
Mr Knowles, whose daughter lives in Kirkbride Place in Cramlington, said he was inspired to come up with the slogan as he believes Manor Walks is a community shopping centre.
As well as seeing his slogan used across the shopping centre, he also walked away with £100 vouchers to spend in the centre.
He said: “I’m so pleased to have won this competition, we will use the vouchers to help make our Christmas an extra special one with our family.
“My slogan basically sums up how I feel about Manor Walks. It is part of mine and my wife Barbara’s daily lives. We come here most days- whether it’s to play Bowls at Concordia, or to have a coffee with our daughter in one of the cafes. “It really is the heart of our community and it is great to have such a wide range of facilities on our doorstep and we very much hope the cinema application goes through.”
The new slogan will be used on signage, marketing materials and outdoor advertising in and around the centre itself from early next year.
Manor Walks Shopping Centre general manager Bruno Coppola added: “We have given the Manor Walks brand a facelift to reflect our future plans and proposals for a new multi screen cinema and restaurant complex and to give the public something to be proud of. “It is important that local shoppers have a say in shaping our future.
“Manor Walks, like the local community is warm, friendly and welcoming and we believed Mr Knowles’ slogan really drew these messages together and we are thankful to him and the rest of the public for their ideas.”