New speed signs are in place in Bedlington following a fatal road accident last year.
The solar powered signs have been installed on Victoria Terrace and Rothesay Terrace in response to local concerns following the death of 19-year-old Bethany Fisher, who was killed when the car in which she was a passenger hit parked vehicles.
More than 1,000 local residents, family and friends signed a petition calling for the introduction of traffic calming and speed reduction measures.
Northumberland County Council has worked closely with local ward councillor Bill Crosby, East Bedlington Parish Council and Northumbria Police, and it was agreed that speed indicator display (SID) signs would be the most suitable option for this busy bus route, which links Bedlington to Bedlington Station.
Coun Crosby has contributed towards the funding of the signs by using his members local improvement scheme allowance.
He said: “We’ve had one tragedy in the area and no one wants another. We sincerely hope the new speed indicator signs will help to make this area a safer place for everyone.”
County councillor Glen Sanderson, cabinet member for environment and local services, said: “We’ve listened and responded to local concerns. The vehicle activated signs detect and display vehicle speeds with a warning to drivers to slow down if required. They give a strong, clear message to drivers who are exceeding the speed limit.”
Last October, Jordan O’Donnell, 20, from Waverley Court, Bedlington, was jailed for six years after pleading guilty to causing death by dangerous driving. He also admitted causing serious injury by dangerous driving, causing death whilst uninsured, attempting to pervert the course of justice and failing to stop after a road traffic collision.