A crackdown on litter louts has begun with the launch of a county-wide campaign.
Northumberland County Council has launched the ‘LOVE Northumberland, HATE Litter’ campaign that will focus on litter hot spots and key issues.
Helping to launch the campaign at Ridley Park in Blyth were students from Croftway Primary Academy, along with representatives of local group ICCQ (Improving Croft and Cowpen Quay), the Friends of Ridley Park and councillors.
Croftway Primary has adopted Ridley Park and the streets surrounding the school as areas that it will litter pick and monitor.
The school has already reported that on one afternoon two classes collected 1,163 items including 162 plastic bottles, 149 cans and 134 crisp and sweet wrappers and 90 plastic bags.
The council is working with three schools which are each piloting a litter awareness project, with the others Josephine Butler Primary in Ashington and Mowbray Primary School in Guidepost.
Coun Ian Swithenbank said: “The environmental quality of the county is extremely important to the council and to communities right across Northumberland.”