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Sweet success for director Nick

Nick Rollitt joins the Sweetdreams team as sales director.
Nick Rollitt joins the Sweetdreams team as sales director.

A new director has been appointed at a Cramlington-based chocolatier to help build on its rapid growth over the last two years.

Sweetdreams has appointed Nick Rollitt as its new sales director.

The 45-year-old will be joining the organisation with more than ten years’ experience in the confectionery and impulse snack industry, servicing retail, wholesale and food ingredient manufacturers across the UK.

Matthew Stephenson, owner and managing director of Sweetdreams, said: “With Nick joining the team we have built an aggressive, proactive strategy for the next three years.

“This year, we’ve moved factories and invested heavily in equipment, as well as NPD, and I felt there was one final piece missing from the strong management team, and that was a focus on sales, as well as customer service.

“We have the infrastructure to fulfil our ambitious plans, but need the top line sales to support them.

“I’ve been aware of Nick through the industry since the end of last year and he has always struck me as an ambitious, professional and energetic character. After looking at what candidates were available for the role of sales director, it became obvious Nick was the right man for the job.”

Nick said: “My experience in the industry has given me unique and extensive knowledge of customers and the impulse confectionery market, which will allow Sweetdreams to form stronger relationships with our existing and new customers.”