The future is digital for fast food chain

Franchisee Bill Liddy, business manager Mark Cox and staff at McDonald's in Cramlington.
Franchisee Bill Liddy, business manager Mark Cox and staff at McDonald's in Cramlington.

A fast food restaurant in the county has become one of the first to undergo a new digital transformation.

The McDonald’s franchise in Cramlington, has undergone a futuristic refurbishment to create an ‘experience of the future’, with new electronic self-ordering kiosks, an upgraded order and collection point, and free to use tablets.

The new self service kiosks in McDonald's in Cramlington.

The new self service kiosks in McDonald's in Cramlington.

Franchisee Bill Liddy said: “We’re thrilled with the transformation because we’re committed to offering our customers more choice and fast service.

“Technology has a huge role to play in all walks of life, including our customers’ eating out experience, so the new tech we’ve introduced recognises the way people live their lives today.

“The response to the changes from my team has been very positive and they are enjoying the new ways of working.”

The five self-order kiosks will give customers the option to browse the menu, choose and order their food, and check out the nutritional information of each meal, which they then collect from a new designated area.

Bill added: “Aside from the front of house alterations, in the kitchens, new lay-outs and better technology means McDonald’s iconic products will be made specially to order for customers, with every burger and wrap being freshly prepared.”

Many of the new features will be rolled out across the UK.