Total donated to appeal is revealed

It has been revealed that shoppers at Sainsbury's in Cramlington raised £1,486 for The Royal British Legion's Poppy Appeal by donating in store last October and November.

Tuesday, 6th February 2018, 16:30 pm
Updated Tuesday, 6th February 2018, 18:45 pm
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This amount was part of the total from Sainsbury’s customers across the UK – more than £3 million – in 2017.

They were also able to donate their old £1 coins, which went out of circulation earlier in the year.

In addition, the centenary of the Battle of Passchendaele was marked in 2017 through sales of a commemorative pin badge, which can still be bought via

Harry Brown, store manager at Sainsbury’s Cramlington, said: “Our local community always get behind the Poppy Appeal and each year, our customers and colleagues continue to dig deep to support The Royal British Legion.”

The charity offers support and advice to the Armed Forces community in key areas such as finance, care, recovery, independent living, respite and employment.

Ben France, head of corporate partnerships at The Royal British Legion, said: “We’d like to thank Sainsbury’s customers and colleagues in Cramlington for their on-going support.

“Money raised through the partnership continues to help us provide vital care and assistance to the Armed Forces community.”