TV star Jamie steps up to join revolution

A TALENTED teenager has danced her way into a starring role in a television advert.

Jamie Mitcheson, of Blyth, hit the small screen this week after landing a part in the Co-operative Group’s new advertising campaign.

The commercial, featuring the catchline ‘join the revolution’, tells the tale of the Rochdale Society of Equitable Pioneers, the group that set up England’s first successful co-operative in 1844.

The 17-year-old is currently studying dance, health, social care and business at Blyth School Community College.

She also teaches urban dance to children aged four to 12 at the NE Music Factory in Blyth and is involved in the Co-operative StreetGames programme for young volunteers.

Jamie said: “I am really excited to be part of the Co-operative’s ‘join the revolution’ campaign and seeing myself on TV.

“The Co-operative puts supporting young people and local communities at the heart of everything it does, and I’m proud to show others how much this support really means to the lives of real people.”

To see Jamie in action, visit