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TV success boost for firm

From left, Andrew Brooks, creator of the pokito, and Gary Powner.
From left, Andrew Brooks, creator of the pokito, and Gary Powner.

A budding inventor’s appearance on a popular daytime television programme has seen order books boom at a Blyth-based plastics manufacturer.

Omega Plastics is benefitting from its customer Andrew Brooks’ recent appearance on Channel 4’s Buy It Now.

Hosted by actor, presenter and comedian, Brian Conley, Buy It Now is a fast-paced Dragon’s Den-style show where inventors and makers of new and exciting products are given just 90 seconds to pitch their creation to an audience of potential customers, before they are spun off a revolving stage.

However, if they manage to keep the audience engaged until the time is up, they will then have the opportunity to make a pitch to a panel of retail buyers.

Andrew not only managed to successfully win the audience over with his design for the pokito re-usable travel cup, he also managed to capture the imaginations of all three of the show’s retail panellists – JML chief executive officer Ken Daly, Firebox managing director Kristian Bromley and Ideal World managing director Fran Busby – securing a contract for a total of 1,400 units, which has fed directly back to Omega Plastics.

Adjustable to match the size of the user’s drink, from 8oz espresso to 16oz grande, the pokito has been designed to collapse after finishing the drink for super portability and ease of storage.

Having now been in production with Omega Plastics for more than a year, the plastic injection moulding specialist has already produced around 35,000 pokito cups, but this latest order is by far the single largest to date.

Gary Powner, managing director at Omega Plastics, said: “We have been working closely with Andrew from the very beginning.

“Working alongside inventors and start-ups on projects like the pokito, which are creative and a bit niche, is something we really enjoy at Omega Plastics, so to see one of the products retailing so well is absolutely fantastic.”