Bedlington Terriers suffered their third straight defeat after North Shields bagged three second half goals to leave Welfare Park with all three points.
After an opening half of few chances, the game came to light five minutes into the second period when Ben Richardson opened the scoring from a free kick.
Shields doubled their advantage when Dan Wilson fired home from close range and substitute Dean Holmes added a third six minutes before the end.
The Terriers went into the game looking to bounce back from a 4-0 defeat to neighbours Ashington on Bank Holiday Monday.
In a lively opening it was the visitors that went close to taking an early advantage as Ryan Carr stung the hands of Terriers keeper Fabian Otte.
Adam Harvey went close with a set-piece shortly after before Wilson flicked on James Luccock’s dangerous cross, but the header went just wide.
Chances were few and far between for the remainder of the half, with both sides cancelling each other out, causing a scrappy affair in which the home side defended superbly.
Terriers midfielder Sam Walton almost gave the hosts the lead in additional time, but the finish after his brilliant solo run sailed over.
It did not take long however for the game to pick up in tempo five minutes after the break as Shields were awarded a controversial free kick on the edge of the penalty area.
Richardson produced a moment of magic and bent the set-piece up and over the wall and into the top-corner, leaving the home keeper helpless.
Just after the hour mark, Bedlington player-manager Andy Ferrell was forced off with an injury after taking a serious blow to his ribs challenging for a header, which caused a delay in the game.
Youngster Mason Stephenson came on in his place, but four minutes later Graham Fenton’s men scored their second goal of the game.
The home side were missing Ferrell’s presence in the midfield and Wilson fired home from inside the six-yard area after David Pounder chested down Gary Ormston’s cross.
The deficit may have been reduced after 77 minutes. Harvey picked up the ball and attacked the Shields defence, evading two challenges in the process, but the midfielder failed to hit the target.
Shields managed to score a third six minutes from time. Substitutes Ryan McGorrigan and Holmes linked up well, and after the former’s flick-on, the latter made no mistake with the finish, rifling past Otte.
The German shot-stopper was called upon after 88 minutes when Holmes dispossessed a Terriers defender on the edge of his own area. Otte was quick off his line, closing down the angle, in which he produced a brilliant save with his legs, seeing Holmes’ strike hit the outside of the post and wide.
Walton went close in the third minute of additional time, lifting his effort over the keeper and onto the roof of the net, before Marc Dummett’s long-range effort caused the keeper little problem.
Bedlington go into Wednesday’s local derby with Morpeth Town off the back of three straight defeats, but Ferrell will be optimistic with players returning from injury in the next few weeks.
Terriers: Otte, Pendlebury, Dummett, Ferrell (Stephenson 63), Little, Stoneman, S Walton, Buzzeo (Liam Davison 69), McBride (Laviers 82), Harvey, Hudson. Subs not used: Nellis, Nairn.