It's not unusual to hear about Tom Jones in this neck of the North East at the moment, but the region was chosen to launch the new UK tour for a new musical about the Welsh star.
TOM. A Story of Tom Jones: The Musical is making a special date with The Theatre Royal, Newcastle, next year.
The new show is set to take audiences back to the days when the only people in the Welsh Valleys knew the name Tom Jones. The new production will take audiences back to the dance halls, working men's clubs and the recording studios of the 1960s where the legend of Tom Jones was born.
Welsh musical theatre star Kit Orton is set to fill the shows of the iconic pop legend and was at the Newcastle theatre to launch the new production.
Speaking to the Gazette, Kit explained that taking on the role was a real 'homecoming'.
"Something about this show just feels really right. Someone asked me if it was a spring-board for other roles and I feel like this is the job I have spring-boarded to. Every actor has one role in a lifetime which is theirs and they can put their stamp on and this is mine. I think I could retire happily after this show.
"The potential of this show is huge, so I will retire from this once I've done all of these things.
"I think the chances of this going on to the West End are very high, I think it probably will go on there and there's talk about Australia and New Zealand because he's known all over the world. The potential of this show is huge, so I will retire from this once I've done all of these things."
The story is set in the Valleys and focuses on Tom's inspirations before he had those big hits like Delilah, It's Not Unusual etc. The music in the production looks at the hits of the era including Ghost Riders in the Sky, Spanish Harlem and Lucille.
Director Geinor Styles said that Sir Tom himself has given the production the nod and said that she's 'over the moon' the company Theatr na nÓg could bring the story to Newcastle.
"When I read the script, the thing I loved the most was the stuff we don't know, I loved the way the songs fitted in and were true to the story and not shoe-horned in.
This Rock and Roll musical laced with great Welsh humour and charm is guaranteed to have audiences up on their feet in celebration of this living legend's story."
Tom is at Newcastle Theatre Royal from Tuesday, May 3, until Saturday, May 7, 2016. playing at 7.30pm and matinees on Wednesday at 2pm, Thursday 2pm and Saturday 2.30pm. Tickets start from £14. To book, visit the Theatre Royal's website.